The Opel Astra Electric campaign presented an opportunity to infuse their brand essence with electrifying energy. Our team embarked on a creative journey to produce a TV commercial that not only showcased the brand's offerings but also resonated with the target audience on a visceral level. Through innovative use of dynamic camera angles and captivating animation, we brought to life a visual narrative that pulsated with the brand's ethos of high energy and excitement. The spot was crafted to evoke a sense of exhilaration and to captivate viewers.
Opel Astra Electric
Wow.
Credits
Art Direction & Design: Eliza Mallender, Hella Fekete. Copywriting: Siddharta Bhattacharya, Juli Hohenbuechler.