The new Opel Grandland
#GOGRAND
More light - less chrome.
The big reveal of the new Opel and Vauxhall Grandland was centred around it’s groundbreaking logo. The car features a state of the art LED logo and rear wordmark, making it the first car to not use a chrome logo.
We created an enormous logo to serve as the setting for the stills and reveal film, allowing the car to maintain in Opel’s signature bold and pure setting while showcasing the innovative logo design.
The car and model are in situ and interacting within the giant logo, bringing style, class and elegance.
Credits:
Creative Direction: Nico Atallah. Head of Design: Saydan Celik. Art Direction: Hella Fekete, Eliza Mallender. Photography: Friedrich Schlosser