ShareNow x DUS Airport
Collaborating with ShareNow and Dusseldorf Airport to create an interactive installation was an endeavour that allowed us to showcase artistry in what is an inherently functional setting.
Tasked with highlighting the themes of mobility and connectivity, our team conceptualised an installation that engaged viewers on multiple levels.
By incorporating interactive elements and hidden messages, we invited viewers to explore and discover, fostering a sense of intrigue and connection.
Mobility hub
Certain messages within the installation were crafted to be readable only from perfect perspectives, adding an element of mystery and encouraging viewers to engage with the piece from different angles. One particularly innovative feature included an integrated selfie spot, strategically positioned to encourage organic sharing on social media platforms. This not only enhanced the interactive nature of the installation but also extended its reach beyond the physical space, amplifying its impact and fostering a sense of community engagement. The installation served as more than just a piece of art; it became a symbol of shared experiences and communal exploration, embodying the ethos of this mobility hub.
Credits
Creative Direction: Gustavo Nardini. Art Direction & Design: Eliza Mallender. Copywriting: Siddharta Bhattacharya. Videography & Case film: Neuland