Addressing sensitive men's health issues required a delicate balance of humor and empathy. Our team rose to the challenge by conceptualizing a campaign that not only raised awareness but also sparked conversation. Leveraging the power of AI and popular culture, we devised a creative solution to the problem of premature endings. By inserting mid-roll ads into viewers' favorite shows, we humorously highlighted the frustration of premature endings while offering a solution.
Credits
Creative Direction: Gustavo Nardini, Diego Margini. Copywriting: Timo Fiebig. Art Direction: Eliza Mallender, Amrita Dutt. Motion Design: Serif Karakoyun